Nature Groupie

When The Stewardship Network: New England rebranded to Nature Groupie, we developed a hand-drawn icon and lettering for their new name. The new style is much more in line with their brand strategy to appeal to a younger audience and families, while conveying the sense of happiness and fun outdoor volunteering brings to the community. 

Volunteer and water bottle photos used courtesy of Nature Groupie. 

Nature Groupie logo
Sticker on the back of a VW bus
Logo icon on a camp mug
Nature Groupie lettering
Nature Groupie and NH Cooperative Extension co-brand
Volunteer in Nature Groupie sweatshirt and hat
Full logo with lettering, tagline, and creature icon
Nature Groupie sticker on water bottle in the snow